Ruud Hein


Ruud Hein from Search Engine People has been a user of A1 Website Analyzer for a long time and has through that written quite a few articles on how to analyze and perform audits of websites including their SEO.


At the base of TechSEO360 are the A1 SEO utilities which I’ve been using for more than half a decade now.

I’m well aware of other tools out there, both gone and still running, but over time nothing has been able to beat the A1 crawler. It does a more thorough job than any crawler out there, save Google’s, probably.

The multitude of built-in filters, or reports, are handy for marketers that want a quick understanding of a site. For the most in-depth work I always export to a spreadsheet: one export gets you all the data, if you want. What’s the anchor text used site-wide to point to a page? What’s the internal PageRank-equivalent? Want to do duplicate content analysis? Got it: both expressed numerical and, better, visually. Which pages are indexed? Are there redirect chains? Do your redirects go to 404 pages? All that and so much more is answered, usually out of the box, otherwise via Excel.

Crawling capabilities are impressive. Need JavaScript rendering? Got it. Need to crawl as another user agent? Provide a login? Crawl a site from another starting point? Want to obey robots.txt or not? Got it.

And the beauty is that if you don’t know what to check or uncheck, just pop in a URL and hit start. It will work. Out of the box. But if you have questions, both the site itself, the developer, and the web have clear and easy tutorials on how to accomplish virtually anything with the tools.

Highly recommended for anyone who works seriously in SEO.


Excerpt from A1 Website Analyzer: SEO Audit Tool & Website Crawler
posted April 27th, 2015:

A1 Website Analyzer is a powerful SEO audit website crawler that installs on your computer like regular software. It can extract all technical and on-page information you need to perform a complete audit. It doesn’t require any running subscription to keep functioning. At SEP it’s our go-to tool when the going gets tough.

Except from How To Find Any Text (Even In Code) Site-Wide Using A1 Website Analyzer
posted October 14th, 2015:

Ever wondered if a crucial piece of text or code is present site-wide? Maybe some analytics, tracking, or tag manager code? Or how about when you need to find old email addresses, specific spelling errors or similar? This is where site-wide custom text search can help.

Except from Site-Wide Title Width Calculator For SEO (Google Pixel SERPs)
posted June 30th, 2015:

Search engines “cut-off” titles that are too long. This can lead to the rather unfortunate consequence that your most important information in your titles and descriptions are not visible in organic search resuls leading to fewer clicks.

Except from Finding Pages With Duplicate Or Thin Content Using A1 Website Analyzer
posted February 3rd, 2016:

The larger and older the website you\’re working on, the harder it becomes to find duplicate content and thin content. Add external duplication to (too much) internal duplication and your site can be demoted or even completely filtered out in search results.

Except from How To Easily Optimize Internal Linking With A1 Website Analyzer
posted September 26th, 2016:

Optimizing your internal linking is not about nofollowing internal links to “privacy policy” and similar but rather about looking at the core of your website navigation and internal links structure – i.e. if you are linking too much to “low quality and thin content pages” versus “real content pages”.

Except from How To Check If Your SSL HTTPS Website Still Uses HTTP URLs
posted March 20th, 2017:

After switching to HTTPS it’s a good idea to run a scan, a crawl. You want to make sure your internal resources and internal links don’t use HTTP anymore.